What makes our rugs extra (extra) awesome?

(scroll to find out)
made to order • minimal waste
Our no-inventory model means that instead of producing in huge runs like traditional retailers, we make just the right amount for you (and the world).
No inventory = no waste. Once you place your order — and only then! — we start making your rug. Because quality will always be more important than quantity to us.
materials • a sustainable start
We procure our materials from sustainable sources. We design the rugs to be sustainable, too — to last (and last), wash after wash, spill after spill.
Our rugs are made using super soft, super durable organic cotton — grown locally in Brazil — with non-toxic, all-natural dyes.
production • all the experience
We partner with small, sustainable, family-owned businesses on our production. Our rugs are hand-loomed in Brazil by local artisans with decades of experience.
Each organic rug is the handiwork of that artisan — and therefore truly one of a kind. After being loomed, each rug is hand-treated, trimmed and then sent from Brazil directly to you.
at home • everyday magic
Not every day will be magic, but we hope our happy, handmade rugs help you find magic in the every day.
Especially since our machine-washable organic cotton rugs are durable (see: spilt milk, tiny toddler feet) and design forward (think: cheery colors, minimal motifs).