Meet The Tender Foundation
We’re proud to be kicking off a partnership with The Tender Foundation — a non-profit that supports single moms in Atlanta. We’ll donate 10% of all Black Friday sales to the organization, and donate open box product — from cribs to sheets to rugs — from here on out.
The reason Jaycina Almond started The Tender Foundation is simple: The single mamas of Atlanta, Georgia needed it. “The income inequality gap in Atlanta is one of the worst in the US,” says Jaycina. “Every child deserves a home, food in their belly, and essentials, such as diapers. And every mother deserves the opportunity to mother without the stress of survival.”
Launched in January 2020, The Tender Foundation provides a safety net for mothers navigating issues big and seemingly small, from a lack of affordable housing to high childcare costs to low or no income or support — and everything in between. “If we are able to support a mom with groceries, and she doesn’t have to choose between buying groceries or keeping her lights on? That’s meaningful, that’s impactful.”
Here, Jaycina shares how her own journey inspired a passion for helping other single mothers.
Everyday magic, captured.
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