Meet The Tender Foundation
We’re proud to partner with The Tender Foundation — a non-profit that supports single moms in Atlanta. We’ll donate 10% of all Black Friday sales to the organization, and throughout the year we donate open box product to mothers in need—from cribs to sheets to rugs and more.
The reason Jaycina Almond started The Tender Foundation is simple: The single mamas of Atlanta, Georgia needed it. “The income inequality gap in Atlanta is one of the worst in the US,” says Jaycina. “Every child deserves a home, food in their belly, and essentials, such as diapers. And every mother deserves the opportunity to mother without the stress of survival.”
Launched in January 2020, The Tender Foundation provides a safety net for mothers navigating issues big and seemingly small, from a lack of affordable housing to high childcare costs to low or no income or support — and everything in between. “If we are able to support a mom with groceries, and she doesn’t have to choose between buying groceries or keeping her lights on? That’s meaningful, that’s impactful.”
Here, Jaycina shares how her own journey inspired a passion for helping other single mothers.
Everyday magic, captured.
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